arketing on Instagram can be an extremely daunting task. With over 1 billion active users and 50 billion posts shared to date, it’s definitely easy to get lost in the Instagram sauce. So how do you get your brand’s Instagram to stand out? Below, you’ll find four suggestions that will take your Instagram marketing strategies from drab to fab. So, let’s get started!
Overview of Instagram
By now, you’ve hopefully heard of Instagram. It’s one of the world’s most popular apps and the second most logged-in social media platform behind Facebook. Not only is everyone and their grandma using Instagram, but they are logging in at least once a day.
Instagram is a photo and video sharing app that allows users to publish posts to their accounts and stories. Instagram has a diverse array of users who represent a variety of aesthetics, lifestyles, and niches. On Instagram, just about anyone can find an account that interests them … I’m looking at you, Tiny Kitchen people.
Marketing on Instagram
With all of those users on Instagram posting an endless stream of content, Instagram is an extremely competitive space, especially among brands. In fact, nearly 90% of all accounts follow a brand on Instagram.
Successful brands on Instagram know how to interest and entertain users, and in doing this, they’ve capitalized on the opportunity to secure millions of loyal followers.
So, what’s the secret? Why are some brands successful on Instagram while others are not? While there is no specific, secret formula to creating a successful brand account, here are four ways to make your brand stand out on Instagram.
#1: Partner with unique influencers
Partnering with celebrities and famous influencers on Instagram might earn your brand some clout, but research shows it is not the most effective influencer marketing strategy. Micro-influencers and virtual influencers are the most effective influencers, and their posts receive up to three times more engagement than celebrity posts. Why?
Micro-influencers are seen as more trustworthy to their followers, and endorsements come across as trusted advice from a friend. Virtual influencers are seen as innovative and cutting-edge, and allow for the brand to more directly control the influencer’s voice.
#2: Utilize Memes
Meme marketing allows brands to produce low-budget content that users can recognize, engage with and relate to. It’s also much more effective than traditional social media marketing. Today, three out of every four social media users find traditional social media ads disruptive and bothersome. Oof.
Thankfully, meme marketing is a great way to rebound from a traditional marketing slump. Meme marketing can include a brand making their own memes or partnering with a meme page to promote their content organically. When meme marketing is done successfully, the content isn’t recognized as advertising by users.
#3: Post User-Generated Content
Posting user-generated content on your brand’s Instagram is a great way to engage with your followers. Encourage followers to submit pictures of their interactions with your brand. This strategy will increase engagement and organically produce authentic, promotional content.
To go the extra mile, create a branded hashtag that users can include with their pictures. Your hashtag — along with your brand name — could end up going viral. Never doubt the power of a hashtag!
Go Pro reposted photos users have submitted under the hashtag, #goprofamily.
#4 Test Out Creative Content on Stories
Instagram stories allow users to post a photo or video for only 24 hours. Brands benefit from posting stories for several reasons. Stories provide users with a more casual and interactive experience than traditional posts. Stories are more engaging, especially when interactive features such as polls and Q&As are included. Also remember that video content is more engaging than photo content, especially amongst younger generations
Because stories only last 24 hours, brands can try out numerous creative approaches and figure out what works best for them through trial-and-error at lower stakes. Get creative and provide your audience with an interesting narrative they will want to continue to follow.
In Everlane’s story series, followers are able to message a stylist and get personalized fashion advice.
#5 Make Reels
Instagram launched “Reels” in August to rival the popular video-based app. Reels are short-form videos that can be edited and shared on Instagram. The videos look extremely similar to TikTok creations, including similar music and filter features.
Keep an eye on Reels and utilize it when marketing on Instagram. Being one of the first brands to use Reels will make your brand stand out and increase brand recognition.
Innovative ways to market on Instagram are created everyday. As technology and Instagram continue to evolve, it’s smart to adjust your social media strategies accordingly. Think outside the box when it comes to influencer marketing. Utilize memes to bring life to your page. Encourage user-generated content and make use of Instagram’s interactive stories and Reels.
Among these strategies, find out what works best for your brand and audience. With some consistency and creativity, your brand is destined to stand out on Instagram!