s of June 2021, Instagram started another new trend: creator classes. As the first of their kind, these creator classes are aimed towards educating new groups of people on how to become influencers.
With so many different social media platforms to choose from (and the rising popularity of TikTok with the Gen Z demographic over all other platforms), Instagram retargeted its value towards the platform that started it all: itself.
Influencers are found on most social platforms, but are especially common on Instagram. Although Instagram started off as a static image sharing platform, it quickly became a mix of new media capabilities. Now, thanks to IGTV, Reels, IG Stories and more, influencers are able to connect with their audiences in a variety of ways, making it a popular destination for creators. In fact, according to research done by Hootesuite and We Are Social, there are over 1 billion Instagram users in the world!
Thanks to the success and popularity of influencer marketing, there is a high demand for influencers–and a lot of people that want to be them. As the demand for influencers and digital creators increases, so does the supply–meaning, the number of people using Instagram for content creation.
While more established influencers have grown their audiences and know how to engage with them across multiple platforms, it’s harder for new creators to figure out the right ways to connect with digital networks. You or someone you know might be asking themselves: “I want to become an influencer, but how can I make it happen?”
Enter Creator Week.
On June 8, Instagram kicked off an invitation-only, three-day event aimed specifically towards the next generation of influencers. Social media has changed a lot since 2015, and there are more ways than ever for creators to grow their digital presence. Creator Week proved this.
The event featured a variety of sessions with major executives in the digital space, as well as guest speakers from the creator economy. Creator Week hosted chat room sessions with Instagram’s very own Alex Cook (strategic partnerships) and Besidone Amoruwa (content and creator strategic partnerships), and creators like Adam Wescott (head of content at Creator+).
Creator Week also introduced a few new features specifically to benefit creators on the platform. There are more ways for Instagram creators and small businesses to make money through affiliate programs, live badges and more. The affiliate program is a tool native to Instagram that will allow creators and influencers to suggest products to their consumers and gain income from their sales.
Additionally, Instagram’s live badges will allow users to “tip” their favorite creators and brands, similar to the “tipping” currency on Reddit. As an extra cherry on top, Instagram also included a new blog post with even more updates about how the algorithm works.
Although the first Creator Week only lasted three days, we anticipate that it will return in the near future.
Marketing is changing, and there are more ways for creators and influencers to make a career out of their personal brands. With more demand for influencer marketing, it’s no surprise that more people want to be influencers. Instagram’s Creator Week seemed to add value to the influencers in attendance, while informing more on how they can create their own path to success.
For aspiring influencers and creators, that can change everything.