oday, social media experiences almost always expose viewers to memes. While some feeds are more chalked full of funny dog videos and ironic imagery than others, it’s practically guaranteed that anyone who has been on social media has seen a meme. 

With social media users’ insatiable appetite for memes and the common presence of memes in feeds and homepages, doesn’t it make sense to utilize this staple in our social media diets in our marketing tactics as well? All aboard the meme marketing train. 

What is Meme Marketing? 

Meme marketing is a form of viral marketing that incorporates memes into a social media strategy. This form of marketing relies on word-of-mouth and social media popularity to achieve marketing goals and increase brand awareness. Meme marketing can be executed through recreating already-popular memes or creating completely original content. 

Why It’s Effective 

Meme marketing allows brands to produce low-budget content that users can recognize, engage with, and relate to. It’s also much more effective than traditional social media advertising. Today, three out of every four social media users find traditional social media ads disruptive and bothersome. Oof.  

Thankfully, meme marketing is a great way to rebound from a traditional marketing slump. Meme marketing is interactive and trending, and when done effectively, it isn’t recognized as advertising by users. 

Meme marketing has the potential to spread like wildfire throughout social media platforms, elicit positive emotions from viewers, drive traffic to a brand’s website, and increase sales. 

Frantically searches for popular memes

Tips for Meme Marketing 

So you want to start meme marketing? Here are a few tips you should know before you begin. 

Match Your Brand’s Voice 

When producing memes or recreating them, it’s important you stay true to your brand’s voice. No one wants to see a meme that is cringe-worthy because a brand is trying too hard to be funny. Be original and don’t use a tone that your brand has never used before. 

When a brand uses a meme that doesn’t fit its voice and comes across totally cringy.

Be relevant 

To effectively use your brand’s voice in memes, make sure you understand current meme culture. Research popular memes and become familiar with them so that you can use memes in a way that is humorous and makes sense. 

Don’t use “normie memes” either. Normie memes are memes that are mainstream and out-of-date. There’s no better way to kill a vibe than by using a meme that simply isn’t funny anymore. Avoid normie memes at all cost; they can make users write you off as old and irrelevant. Ouch

When you think you posted a trendy meme but everyone tells you that you posted it too late ... 

Use Meme Pages

If you think memes do not fit your brand voice in general, or if the task of creating your own meme is too daunting, utilize meme pages. 

Meme pages can help co-create memes for your brand and post them on their highly-followed accounts for a relatively low cost. By using meme pages, you avoid traditional social media advertising and produce relevant, trending and engaging content that can be shared to a large audience. 

Remember Copyright Rules 

Memes are technically considered “derivative work,” meaning some memes may be licensed and have a copyright owner. Brushing up on your copyright rules before dealing with memes is important and can save you a headache in the end.  

The marketing team trying to place the blame on someone after receiving a copyright infringement notice. 


Capturing your Gen Z audience’s attention can seem almost impossible in a world inundated with content. By incorporating the right memes into your marketing strategy, you can stay relevant and reach them where they’re at.

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