Whether you’re a brand looking to hop on the latest trend, or an Instagram account curious about the next steps for your page, meme marketing is a great way to help your name and awareness grow. Memes can be used in a variety of campaigns, projects, and collaborations.
Making money with memes is certainly possible, there are just a few key points to remember as you look to enter the world of professional meme-ing.
Meme marketing is a rapidly growing industry that operates at the speed of culture to deliver valuable insights to wide audiences. That’s why meme marketing is a key area of study and discussion. Professional meme accounts and creators work diligently on their craft. Meme pages require trend analysis, research, planning, understanding of social algorithms and more.
As the world of memes continues to evolve, so do the ways that people engage with memes. Sure, memes were not all the rage ten years ago––get it? However, now, thanks to social media and a digital universe, memes are turning into high-paying opportunities.
In this edition of You Ask, Meme Answers, we answer one of the biggest questions about meme marketing.
Q: Can memes make money?
A: In short, yes.
What Are Memes, and How Are They Used?
Memes are a digital language capable of communicating with people both across the Internet, and across the world. However, different from typical languages, memes are built around a system of static images, short-form videos, quotes and phrases, poses and references. Memes are complicated––after all, they’re the full summation of digital culture into little bits of relatable content.
Similar to oral languages, there will always be a need for people that can speak and understand different languages. In this case, it just happens to be with memes. This can result in a variety of opportunities for people that are digital natives, or savvy enough on the Internet to understand the historical and cultural implications of the classics such as Rage Comics or the Doge meme.
For young social media users (who are more likely to speak the language of the Internet), memes present the opportunity for curation, community and creativity. Meme pages are some of the most popular forms of meme curation, and they can easily turn profitable once they get large enough.
Meme Pages Facilitate Community
Communities grow by sharing an understanding and connection with one another in an intimate way. It would make sense that communities grown around memes and meme culture would share similar bonds with one another. For brands and marketers looking to share their products or services with the world, these intimate connections are important.
That’s why influencer marketing is such a popular strategy with digital marketers. Influencers have a deep understanding of their platforms, and a connection with the large audiences they serve. If an influencer recommends a product or a service, chances are that their audience will be more likely to listen to them as opposed to a regular television advertisement.
This is the core belief that has grown influencer marketing into an over $1 billion industry standard.
The Differences Between Influencer Marketing and Meme Marketing
Meme marketing, however, is different from influencer marketing because, in short, it doesn’t have a face. Memes are built on communities of people instead of one singular person, so the messages they share are more universally understood and nostalgic. Memes operate on shared experiences of the world, using humor and relatability as vehicles for their content.
This also makes memes valuable. Memes engage more intimately with their audiences, and seamlessly integrate into the existing mindset (and feeds!) of social media users. To be more specific, memes make money because they require both a deep cultural knowledge and strategic insight to communicate with others. Meme marketing exists as a way for brands a
Understanding the Core of Meme Marketing
Meme marketing is all about experimenting with language and trends, and figuring out what works best for your audience. Because memes resonate differently for all types of people, it takes a deep understanding of each meme and its significance to translate towards a bigger audience. And people are willing to pay for that type of knowledge.
For brands looking to share a new product with an engaging audience: try turning your product into a meme. For marketers looking to research what is trending with Gen Z: try creating a meme and seeing how your target audience interacts with it.
There are dozens of different ways to approach memes and meme marketing, and no clear answer on right and wrong. There’s only what works and what doesn’t, and memes will be sure to let you know which side of the coin your campaign falls on.
Want to learn more about meme marketing and what it can do for your business? Shoot us a message!