Rachel is a Contributing Writer at Meme Marketing. She combines her love of writing and researching with years of experience and a passion for amplifying trends, creators, and thought-leaders.
Dick’s Sporting Goods Takes A Stand For The NCAA Female Players
This is a perfect example of how brands should (and shouldn’t) support women
Understanding The Generation Stuck In The Middle: What Is A Zillennial?
Here's a hint: If you can quote both Vines and TikToks by heart or grew up loving the OG "High School Musical" you're probably a Zillennial.
What is Lomotif and How Can Marketers Use It?
Lomotif is popular among young creatives who want to flex their video editing, music, and dancing skills.
Shops to Watch on Depop
Depop, a social marketplace app, is popular with Gen Z and young millennials and currently has over 15 million users around the world.
What Do New Logos Mean for Popular Brands?
While it can be easy to get lost in the excitement of updating logos, brands need to make sure they stay true to their voice and remain authentic in the process.
How Bunch is Changing the Gaming World
For users looking for a social gaming app that's easy to navigate, Bunch is for them.
Houseparty: Let's Talk Virtual Communities
How live virtual communities are keeping people connected through a disconnected time.
The Shady Side of Internet Fame
Below are a few of the great downfalls of internet stardom and some tips for how you (and your brand) can avoid them.
The Marketer's Guide to Twitch
Partnering with celebrities and influencers is a common practice among most brands that want to reach the younger generation. Though, what is unique about Twitch is that it boasts its own roster of streamers with millions of dedicated fans.
Gen Z Podcast Usage, How The Youngest Generation Learns
Audio is the one of the fastest growing sectors for Gen Z attention - it is time for marketers to understand podcasting!
All About The Colliding Worlds of Fashion and Gaming
The lines between the fashion industry and the world of gaming are becoming increasingly blurred.
The Key Differences Between TikTok and Instagram Influencers
Understanding the key differences between TikTok influencers and Instagram influencers is knowing why one type of influencer wants to maintain a certain aesthetic while the other wants to create a trending WAP dance.
Let's Talk TikTok Live: What is It and How can Your Brand Use It?
Influencers, entertainers, and musicians utilize TikTok Live to connect with their audiences and bring them reassurance and comfort.
What is Clubhouse?
The invite-only, audio chat app saw explosive growth in its first year and is valued at $1 billion.
Spotify Launches EQUAL Initiative to Empower Women Creators
What does it take to achieve gender equity in the recording industry?
7 Successful Brands on Pinterest
How marketers are effectively using the eCommerce powerhouse.
The Rise of Livestream Shopping
Livestream shopping presents multiple opportunities for your brand to organically interact with your target audience.
@Butter.ATL's Managing Editor, Mobs Robertson, Reveals Her Meme Making Process
”We use memes to add quick brevity to our content calendar, make social commentary, and promote user-generated content with blank templates.”
How Can Musicians Use TikTok?
5 reasons why TikTok is a powerful platform for musicians at any stage in their careers.
The Best Meme to Come Out of the Inauguration
Instead of "Where’s Waldo," Gen Zers are asking, "Where’s Bernie?"
TikTok vs. Triller: The Social Platform Showdown of the 2021 Super Bowl
The two competitors we really watched during the Super Bowl.
Facebook Sues Apple - What Now?
Facebook is the latest to go after Apple for its tight control over the app store. Will it be the last?
TikTok Cracks Down on Misinformation
TikTok is Twitter and Facebook to stop the spread of misinformation. But will it be enough?
Chipotle Collaborates with Shawn Mendes
The latest to join the celebrity meal trend.
TikTok is Positioning Itself to Become Gen Z's Virtual Shopping Mall
New features may mean influencers can get a comission for promoting items.
TikTok Surpasses Facebook's Daily Active Users
TikTok has been rolling out new features to keep people on the app and it's working.
Twitch: The New Frontier of Marketing?
Twitch has been at the center of recent high-profile marketing campaigns.
Twitter Launches Birdwatch to Stop the Spread of Misinformation
Twitter's latest move to moderate its platform.
What is Unfold and How Can Marketers Use It?
The app that's taking Instagram Stories to a whole new level
What is Triller?
The first thing Triller wants you to know is that it's not TikTok's clone. So, what is it? This guide will tell you all you need to know.
What is Depop?
Depop combines a love of vintage clothing with the larger movement to reject fast fashion and move toward sustainability
What is Brat TV?
Brat TV may be Gen Z's Disney Channel or Nickelodeon — it certainly carries the same kind of influence. Here's all you need to know.
Understanding Discord and How Marketers Can Use It
Described by Forbes as a cross between Reddit and Slack, Discord is bringing communities together in a user-friendly platform.
Ultimate Guide on How Your Brand Can Use Instagram Reels
Instagram's Reels is yet another feature stepping up to take on TikTok. Here's how your brand can use it.
Travis Scott: Rapper, Cultural Phenomenon, and Brand Whisperer
"Every action is an act of creation."
The Rise of Celebrity and Influencer-Inspired Meals
McDonald's hit a gold mine when it partnered with Travis Scott. Here's how it started a trend in the restaurant industry and who's already hopped on board
Let's Talk About SNKRS and How You Can Use It
Nike's SNKRS app is all about hot demand and short supply. Here's what your brand can learn from its success.
How Your Brand Can Use Pinterest
Learn how to utilize Pinterest's new features to engage with your audience
How to Win Over Gen Z, and Influence Them, Too
Before your brand can win over Gen Z, you need to understand them. Here's a quick rundown of the people, characteristics, and causes that make up the generation.
How to Harness the Power of Viral Hashtags
Following and using viral hashtags is a great way to make sure your brand is staying up-to-date on the latest trends in your industry.
How Marketers Can Use Instagram Live
All you need to know about how your brand can leverage Instagram Live to drive engagement and benefit your brand
Gen Z and Podcasts
Audio is back and better than ever
Are Snapchat Lenses the Next Big Thing?
AR lenses are changing the way we interact with brands and the world around us
A Marketer's Guide to Instagram Stories
How you can leverage Stories to work for your brand
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